South Africa’s leading investment holding company African Rainbow Capital (ARC), founded and majority owned by Dr Patrice Motsepe, has through its relevant subsidiaries made an additional investment in Linebooker, a technology-led trucking business that has successfully disrupted the Southern African logistics market over the past two years.
The onset of Covid-19 in an already weakened economy has meant that businesses are looking for a more cost-efficient service that also increases their productivity levels. This scenario has accelerated the demand for Linebooker’s unique service offering, which has resulted in the business experiencing solid growth prospects in a relatively short period of time.
Linebooker uses platform principals similar to those of the e-hailing ride service Uber. In less than 30 minutes, Linebooker efficiently connects customers with multiple pre-approved transporters, confirming availability and best price for moving freight. The business has become Southern Africa’s first and largest transport platform, with further growth opportunities on the rest of the African continent on the horizon.
Typical clients include several major blue-chip companies, mining companies, mega farmers as well as a range of other large and small businesses. Most transport companies are already registered on the platform, allowing customers to connect with the largest truck fleet in Southern Africa.
The key benefit to clients is that the Linebooker platform reduces the workload. The company handles all insurance, administration, payment and execution, from pick-up to delivery, for clients.
Linebooker is majority-owned by GemCap, which in turn is owned by ARC.